THE BRIEF:
When well executed, an annual report can elevate your brand to new horizons to attract more investor’s shareholders and donors. When Baylor entrusted us with handling theirs, we knew what was at stake and pulled out all the stops, using interactive infographics to engage readers in addition to human stories; we included photos of people most affected by their work and who they work within Uganda. We used their brand voice to express their personality. We also used data visualization because was both aesthetically pleasing and effective as a form of Visual communication.